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Digital Dealer

Insights

Get Creative! Become an Automotive Story Teller

So, you’ve been assigned the responsibility to write the vehicle comments on behalf of your store. While this…

Dealer News October 1

In Unfamiliar Territory You Need a Roadmap

With the end of 2010 in sight, it’s time for proactive dealers to begin finalizing their plans for…

Dealer News October 1

Dynamic Heat Sheet Automation

One of the first tasks that I had in a dealership was typing the daily heat sheet. The…

Dealer News October 1

Jim Flint, Director of Interactive Sales & Marketing, John Eagle Auto Group

Jim Flint, Director of Interactive Sales & Marketing for the John Eagle Group, in Texas, talks about how…

Dealer News October 1

Mike Reichenbach, Ford Lincoln Mercury

Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding…

Dealer News October 1

It Turns Out You Can Fix Stupid — Part 2

In my last column I wailed about free or dirt cheap oil changes, no appointments, and ridiculous commitments…

Dealer News September 13

Four Facts About Servant Leadership

“Servant leadership” has been a business buzzword the past three decades. But in the 1,000 leadership presentations I’ve…

Dealer News September 9

Get Tough, Take Control of Flat Rate Hours

Of course I am speaking of the all important, yet fleeting Flat Rate Hours here.  These are the…

Dealer News September 2

Cutting Expenses Leads to Record Dealership Profitability

In my early years in the auto retail industry a dealer told me, “You cannot cut your way…

Dealer News September 1