According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 48% during the month of July 2011. This information is based on statistics for national automotive Internet behavior for June 2011.
Below are a few key statistics from Datium’s data for July 2011
- Average Unique Visitors to per Websites: 2,849
- Avg Unique Visitors to Shoppers (conversion): 48%
- Page views per shopper: 14
- VINs viewed per active visitor: .13
- Average shoppers to lead:
- LTAV (lead to active visitor): 3.98%
- LTV (lead to visitor): 1.9%
- Search Percentages:
- New: 32%
- Used: 68%
Click here for more information from Dataium.