So Do You Want More Lead Conversion Out of your Web Site…Really?
I spend as much time outside of the car business today as I do in it and many…
News May 1Latest in: Event News
Dealer Group Web Sites… Play Fair
We work with multiple dealer groups, and they all have their own preferences on how inventory and leads…
News May 1Eliminate Doubt and Satisfy Customers’ Needs with a Consultative Approach
Interacting with informed customers can be a challenge as dealers try to overcome their concerns throughout the shopping…
News May 1Marketing Maxims of Jolly John
My dear friend “Jolly John” Pulsifer was greeted by St. Peter on February 19 of this year at…
News May 1The Japan Disaster and Vehicle Allocation Concerns
The Japanese earthquake and tsunami have rocked the automotive world. Honda has reported, at the time of this…
News May 1More on Becoming a 10X Dealership
It’s complicated to be an Internet-savvy dealer. Pricing, dealer web site SEO, social media, Internet structure and staffing,…
News April 12NADA Takeaways – Opportunities to Reduce DMS Costs
As a first time exhibitor at National Auto Dealer Association this year, our team staffed the booth and had…
News April 1Sunshine or Just a Break in the Clouds?
An economic warning to the US dealer It is now spring of 2011 and we are experiencing a…
News April 1Can Penske Eliminate 21 smart Dealers Without Recourse?
The state motor vehicle franchise laws may have something to say about that It was reported last week…
News April 1Department Heads: How to Create ‘Position Coaching’ Excellence
Last month’s article, “The Accolade Sandwich Sales Meeting” leads me to share specifics about what, from my experience,…
News April 1Press Releases
