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Latest in: Marketing

Automaker Tries Out Social Road Trip Competition

FRANKLIN, Tenn. — Complementing the success of the current “Most _____ per dollar” campaign, Nissan is amplifying marketing support for the all-new 2012 Nissan Versa sedan with an…

News September 22

Manheim Helps Customers Reduce Days to Sale

ATLANTA – To help customers more quickly and efficiently ready vehicles for sale, Manheim is in the final stages…

News September 21

Are Chevy’s Ads Working?

What do you think of the “Chevy Runs Deep” ad campaign? Do you think it is working? Is…

News September 21

smart Brand Launches an unbig Ad

MONTVALE, N.J. — smart, the quirky, iconic vehicle that created the microcar segment in the U.S. gets its…

News September 21

Ad Campaign Continues ‘Imported from Detroit’ Message

Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new…

News September 21

Nissan Brings the Next Level of Innovative Marketing

FRANKLIN, Tenn. — Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony…

News September 21

Porsche Announces New Vice President, Marketing for U.S.

ATLANTA — Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA),…

News September 21

Blue Collar Focus Results in Solid Gold Returns

Some 30 years ago, one of my best friends in the car business gave me the greatest advertising…

News September 21

Subaru Selects MWW Group as Agency of Record

NEW YORK — MWW Group, one of the top-ten global independent public relations firms, today announced that it has…

News September 21

Automaker Finds Family Role of Car Pool King is Changing

DETROIT – As children across America head back to school, a new survey commissioned by Chevrolet finds that…

News September 20