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Latest in: Marketing

Danny Jackson, Walter Jackson Chevrolet

In late April, a massive F4 force tornado slammed through Alabama and western Georgia, costing lives and billions…

News August 2

OPENLANE to Offer Free 30-Day Buy-Back Guarantee Plus During Month of August

REDWOOD CITY, Calif. – OPENLANE, Inc., a leading online auction company in North America for automotive dealers to buy…

News August 1

Digital Marketing Independence – Can Dealers do it all Themselves?

The growth of technology and particularly the Internet has made it possible for small and medium-sized businesses (SMBs),…

News August 1

Social Media – Is it a Fad or Real?

In my job, I often travel the country to speak to various automotive groups or facilitate classes for…

News August 1

First Impressions

I was pleasantly surprised to attend a sales and marketing conference and the keynote started his speech with…

News August 1

Reaching the ‘Gotta Buys’

A few years back I authored an article for Dealer magazine exploring the two basic types of customers…

News August 1

Sixty-five Leads a Month per ISM: The Selling Sweet Spot

Phil Cash believes that a good Internet sales manager is more likely to sell 16 units a month…

News July 4

Dennis Snyder, Rich Ford

  Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…

News July 1

“Lincoln Dealers” the truest form of entrepreneurship

I have had the privilege in my automotive career since 1971 to see a lot of old brands…

News July 1

GET REAL, NOT MAD! Retention is based on your responses, not your reactions

There are three primary factors in staffing that will shape your business destiny.  They are your levels of…

News July 1