Reaching the ‘Gotta Buys’
A few years back I authored an article for Dealer magazine exploring the two basic types of customers…
News August 1A few years back I authored an article for Dealer magazine exploring the two basic types of customers…
News August 1A few times each year, I ask one of my law partners to prepare a guest article for…
News August 1Phil Cash believes that a good Internet sales manager is more likely to sell 16 units a month…
News July 4Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…
News July 1I have had the privilege in my automotive career since 1971 to see a lot of old brands…
News July 1There are three primary factors in staffing that will shape your business destiny. They are your levels of…
News July 1Do you remember this slogan? AdAge.com ranked it one of the top “Slogans of the Century”, along with:…
News July 1Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…
News July 1I have had the privilege in my automotive career since 1971 to see a lot of old brands…
News July 1Last week I participated in a mediation conference and explained to a consumer that the “issue” they were…
News July 1