F&I and Showroom presents an in-depth examination of how social media and mobile access influence a consumer on decision-making when purchasing a vehicle. Through research from a year’s worth of Twitter, Facebook, blogs, forums and Youtube updates, several suggestions to ignite satisfaction as well as do damage control offer a new perspective to handling social media in the dealership.
Conference & Expo: October 14 -16, 2025
DealerPoint: April 9-11, 2025