‘Video Snacks’ Bring Vehicle Features Directly to Consumers
Ford’s new “Video Snacks” are a new method of speeding up the F&I and Sales process for new cars in dealerships. Harnessing the power of video marketing to engage customers, Ford’s two-pronged plan will speed up the car-buying process, solving some problems for dealers, and attract the consumer base via YouTube. Video marketing campaigns are among the top forms of marketing online in today’s constantly changing digital environment, and this is just one example to follow in the dealerships:
View the Press Release and Videos Below>>
Ford launches a new Vehicle Orientation program this week at dealerships nationwide designed to bring consumers closer to the features available on their cars through an e-mailed checklist with links to ‘video snacks’ on Fordowner.com
The inspiration for video snacks comes from Ford’s Global Consumer Experience Movement, a revolutionary program created to elevate the dealer-customer relationship into a world-class consumer experience
DEARBORN, Mich. – Ford is launching a new Vehicle Orientation program at dealerships nationwide this week that is designed to help bridge the gap between consumers and their cars by providing customers with access to a comprehensive online library of “video snacks” – short videos that explain how to use specific vehicle features like Remote Start Systems, MyKey® and Integrated Blind Spot Mirrors.
While a customer is completing their sales transaction for a new vehicle at the dealership, the salesperson will walk them through an orientation guide of specific features they would like to learn about at delivery, at their Sync My Ride session or on their own. That list is then e-mailed to the customer with each item checked including a link to a corresponding video snack that they can watch at any time, whether at home or even in the dealership. The salesperson keeps a copy of the list so that he or she can review any items the customer may have missed when the customer returns to pick up their vehicle.
“Now more than ever before our vehicles are equipped with a variety of advanced technologies designed to make life better for drivers, but we know that just because a cool feature is available doesn’t necessarily mean it is being recognized or used by the consumer,” said Andrew Ashman, Ford and Lincoln Consumer Experience Manager. “Our goal is to simplify and enhance the sales experience by providing customers with the resources they need when they need them so that they can fully enjoy all the benefits their vehicle has to offer them.”
“It was seamless. It helped us take our conversation and our connection with our customer one step further,” said Casey Jenkins Combs, Internet Manager at Jenkins and Wynne Ford Lincoln. “The neat thing about this new orientation process is that we were able to tap into the customer’s needs just a little bit deeper and cater to them versus just saying, ‘Here is our agenda.’ We were able to listen and ask, ‘What’s important to you?’ and take it from there.”
The inspiration for video snacks comes from Ford’s Global Consumer Experience Movement, a revolutionary program based on the ideals of trust, control, respect and relationship that is designed to elevate the dealer-customer relationship into a world-class consumer experience.
Listening to customers
“We created the new Vehicle Orientation process to bring helpful information about our vehicles directly to the customer during the sales experience, putting the control in their hands to choose what they want to learn about – whether they are watching at home or experiencing it in a demonstration at the dealership,” said Ashman.
In an effort to zero in on specific vehicle features to spotlight in the form of a video snack, Ford reviewed customer research received 30 to 90 days after purchase and looked at what vehicle owners were posting on forums to find which technologies they were most interested in. One example is Ford MyKey system, which allows parents to create a customizable key with specific driving settings, including speed limit control, for greater safety for teen drivers.
The video snacks – which are a blend of video and animation with a little bit of narration – focus on a feature and not a specific vehicle so that they can be used across vehicle lines. Customers who buy a new vehicle will receive an e-mail notifying them where they can view the videos. The video snacks will also be posted on YouTube on a popular channel called “Know Your Vehicle.”
“Making sure our customers have the best possible experience owning their vehicle is our ultimate goal,” said Ashman.
About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
The Dave Cantin Group (DCG), a leading mergers and acquisitions advisory company to retail automotive groups and their owners, has named Tekion executive George Kang as the first member of its newly launched advisory board of automotive experts. DCG
CallRevu, the industry leader in automotive communication solutions, is proud to announce an exciting partnership with Pam, an innovative human-level, voice AI-powered receptionist and Business Development Center (BDC) support tool. This collaboratio
The Dave Cantin Group (DCG), a leading mergers and acquisitions advisory company to retail automotive groups and their owners, has named Tekion executive George Kang as the first member of its newly launched advisory board of automotive experts. DCG
Foresight Autonomous Holdings Ltd., an innovator in 3D perception systems, announced the signing of a commercial cooperation agreement with KONEC Co. Ltd. (“KONEC”), a leading South Korean Tier-One automotive supplier, to bring to market advanced
In a new major enhancement to the Apollo Customer Experience Platform (CXP), dealers partnering with Team Velocity can now unlock the power of automated customer scoring and real-time alerts with Deal Alerts. As customers engage throughout their jou
The car buying landscape is continually evolving, driven by changing consumer behaviors and technological advancements. Understanding these shifts allows dealerships to improve their ability to meet and anticipate customer preferences, enhancing thei
TruVideo, the leader in AI (“Artificial Intelligence”) and AR (“Augmented Reality”) driven communication technology for the transportation industry announced that it has secured a $40 million minority growth investment from TZP Growth Equity.
As another auto manufacture plans to sell their electric vehicles in a direct to consumer model, the National Automobile Dealers Association (NADA) plan to challenge any attempts to bypass franchised dealers. At the CES 2025 Expo earlier this month,
Ford’s new “Video Snacks” are a new method of speeding up the F&I and Sales process for new cars in dealerships. Harnessing the power of video marketing to engage customers, Ford’s two-pronged plan will speed up the car-buying process, solving some problems for dealers, and attract the consumer base via YouTube. Video marketing campaigns are among the top forms of marketing online in today’s constantly changing digital environment, and this is just one example to follow in the dealerships:
