Digital Air Strike, the nation’s longest-running, full-service social media, reputation management and lead response company in the automotive industry, announced the winners of the 2nd annual Social Media and Reputation Awards at the National Automobile Dealers Association convention in New Orleans, Louisiana on January 25th, 2014.

The Social Media and Reputation Awards – presented by Digital Air Strike, showcase auto dealers and manufacturers calendar year 2013 social media performance and recognize the best- in-class marketers on the social web. Data for the awards was compiled from Digital Air Strike dealership clients’ Facebook Insights, the top 5 review sites (as ranked by car buyers in the 2013 Automotive Social Media and Online Reputation Trends Study: Cars.com, Edmunds, Google+ Local, Yelp and Yahoo! Local), and monitoring social web mentions/YouTube views.

The 2013 ‘Individual Dealer’ winners are:

Best Facebook Contest & Ads Campaign

This award recognizes an individual dealer with the best Facebook advertising performance, and who has created the most engaging dialogue with its fans. Contestants were ranked in five categories: click through rate, cost per click, cost per impression, cost per Like, cost per action.

• Platinum Award Winner: Bob Stall Chevrolet
• Gold Award Winner: Anchorage Chrysler Dodge Jeep Ram

Best Reputation

This award demonstrates superior reputation management performance across the top 5 online review sites and measured effectiveness at driving web traffic from these review sites to the dealership website. We collected the total number of ratings and scores posted in 2013 to create an aggregate score and dealers needed at least 100 reviews to qualify, must have 10+ reviews from each Key Review Site (Cars.com, Edmunds, Google+ Local, Yahoo Local, Yelp), and must have 100+ customer surveys completed.

• Platinum Award Winner: Paradise Chevrolet Cadillac Gold Award Winner: Norm Reeves Honda Superstore

Customer Sales Satisfaction

This award goes to the dealer that has customers who have provided overwhelmingly positive feedback regarding their car buying experience – a clear indicator of the dealership‘s devotion to their customers. To qualify, a dealer must have over 100 customer surveys completed, and 90% of all submitted sales surveys are 4 – 5 star ratings.

• Platinum Award Winner: Karl Chevrolet Gold Award Winner: Al Serra Chevrolet

Customer Service Satisfaction

This award goes to the dealer that has customers who have provided overwhelmingly positive feedback regarding their car servicing experience – a clear indicator of the dealership‘s devotion to their customers. To qualify, a dealer must have over 100 customer surveys completed, and 90% of all submitted sales surveys are 4 – 5 star ratings.


• Platinum Award Winner: Bob Brown Chevrolet Gold Award Winner: Milton Ruben Toyota

Greatest Local Facebook Reach

This award recognizes the dealer with the greatest local reach and largest in-market fan base within a 50-mile radius.

• Platinum Award Winner: Paragon Honda
• Gold Award Winners: Sutton Ford Lincoln Mercury & Peters Auto Mall

Increase In Facebook Likes and Engagement

This award showcases the best single auto dealer performance using Facebook as an effective marketing tool. Qualifications included at least 1000 Fans by the end of 2013, and Liker growth exceeding 5000 Likers.

• Winner: Merced Toyota

Most Improved Social Media Reputation

This award demonstrates superior reputation management performance across the top 5 online review sites and measured effectiveness at driving web traffic from these review sites to the dealership website. The winner must have reviews posted to 4 out of 5 review sites, and must have shown an increase in ratings on 4 out of 5 review sites.

• Winner: Tim Lally

Most Positive Yelp Page Actions

This award recognizes the dealer that has leveraged the popularity of Yelp to drive dealership interest and traffic. To qualify the dealers must have at least a 4 star rating, at least 500 customer leads, and at least 2,000 page views.

• Winner: Hyundai Serramonte

The 2013 ‘Auto Manufacturer’ winners are:

Highest Average Star Rating

This award recognizes the auto manufacturer that has the highest positive reviews in 2013.

• Winner: General Motors Highest Average Yelp Rating

This award recognizes the auto manufacturer that has leveraged the popularity of Yelp to drive dealership interest and traffic. To qualify the OEM must have at least 50 stores available to review, and at least 3,000 reviews in 2013.

• Winner: Hyundai

Most Positive Reviews Per Store

This award goes to the auto manufacturer with the highest positive reviews per store, and who has at least 1,500 positive reviews in 2013.

• Winner: Honda

Best Sales Survey Rating

This award goes to the auto Manufacturer that has at least 8,000 customer sales surveys complete, and has customers who have provided overwhelmingly positive feedback regarding their car buying experience.

• Winner: General Motors Best Service Survey Rating

This award goes to the auto Manufacturer that has at least 8,000 customer service surveys complete, and has customers who have provided overwhelmingly positive feedback regarding their car buying experience.

• Winner: Hyundai

Biggest Increase in Engaged Likers

This award showcases the auto manufacturer with the best performance using Facebook as an effective marketing tool. To qualify for this award, OEM must have at least 50 stores available to review, and Likers must be engaged – at least 500 “people talking about this” per dealer.

• Winner: Ford

Most Popular Automotive Viral Ad

This award goes to the auto manufacturer that created an ad that generated the greatest traffic on YouTube in 2013.

• Winner: Volvo

Most Popular Automotive Viral Ad Series

This award goes to the auto manufacturer that created an ad series that generated the greatest traffic on YouTube in 2013.

• Winner: Dodge

About Digital Air Strike
Digital Air Strike provides the industry’s most complete automotive social media and digital marketing solution. The company developed a turnkey program that includes fully managing social media sites, online reputation, and digital lead responses for dealerships nationwide. The company offers multiple tiers of service, ranging from targeted social media and review site management to comprehensive multi-vehicle quoting with behavioral targeting capabilities. Digital Air Strike’s expertise spans all manufacturer brands and has a proven track record of helping automotive dealers, dealership groups, and manufacturers engage with more consumers while delivering increased website traffic. Additional information is available at www.digitalairstrike.com and www.facebook.com/digitalairstrike.