Covideo® powered by EasyCare®, a leading innovator of video email services, recently attended the 17th Digital Dealer Conference and Expo from Sept. 23-25 in Las Vegas, NV. Covideo exhibited at Digital Dealer’s premier conference—populated by top dealers who desire to remain tech-savvy in this changing, multi-platform world—to help educate automotive professionals on its leading video communications services. Covideo’s services are on the forefront of auto dealer communications and have increased customer retention, boosted internet lead conversions and brought more profitability to those who use its services to send personalized communication.
“Video email has been shown to increase click-through rates by more than 96 percent, and it’s an essential tool that every dealer should be incorporating into their marketing strategy,” said Larry Dorfman, CEO of EasyCare. “You can dominate digital communications and increase your ROI and conversion cycles by showing, not just telling.”
At the show, Covideo demonstrated its video email communications services, user experience and ROI. Attendees learned how video email can help dealers personalize remarketing efforts, auto-responders and lead follow-ups, as well as how keeping an open line of communication can help service upsells increase by 75 percent. Attending shows like these has helped Covideo spread the triumphs of video email, bringing to attendees’ attentions the need to connect and communicate effectively.
“Digital Dealer 17 was a great show and platform where we were able to show automotive professionals how video email can help change their business practices and increase profitability,” said Jason Price, founder of Covideo. “Our video-based tool helps differentiate dealers in the marketplace, reach consumers in a meaningful way and ultimately drive sales.”
Founded in 2004, Covideo powered by EasyCare is a leading provider of video email services for dealership communications. Covideo allows dealers to create and deliver personalized video emails to prospects and clients, which is one of the most productive forms of marketing today. In a world where internet leads are bombarded with email responses, Covideo’s services help sales professionals stand out and build relationships and trust with potential customers before they even enter the dealership. In addition, through its easy-to-use software, Covideo’s platform also helps dealers manage client communications, track results with intuitive reporting and optimize marketing efforts.
To learn more about Covideo’s video email communications or sign up for a free trial, please visit www.covideo.com/retention.
About Covideo
Covideo® powered by EasyCare® is a leading innovator of video email services for dealership communications. Founded in 2004 and headquartered in West Lafayette, IN, the company specializes in developing streaming video solutions to allow the consumer relationship to be more personal. The company’s technologies have been used by organizations across North America and around the world. Learn more at http://www.covideo.com/.
About EasyCare®
EasyCare’s mission is to “Help others Succeed.” The company offers benefits that provide more coverage and better customer service, allowing the dealer to deliver a better buying and ownership experience to their customers. EasyCare delivers MORE; the company creates more customers, buying more, staying loyal to the dealership longer and coming back to purchase their next vehicle. EasyCare provides a full suite of training programs, management development, proprietary software and the only F&I Benefits menu to be deemed a “Motor Trend Recommended Best Buy” for franchised dealers. For over 30 years, EasyCare has delivered a better ownership experience to over 7 million consumers, and more profit to more than 2,500 dealerships.
