Today’s drivers are holding onto their vehicles for longer than ever. With the average U.S. car now a record 12.6 years old and traffic volumes back to pre-pandemic levels, demand for service is poised to rise. At the same time, new pressures are r

Streaming has overtaken traditional broadcast and cable as the primary way people watch TV. On average, viewers now spend about 17 hours a week on streaming platforms. This shift extends well beyond younger audiences. In fact, around 70% of Americans

Vehicle repossessions rose to 1.73 million in 2024—the highest level since the 2008 financial crisis and a 16 percent increase from the previous year. Auto loan delinquencies have also increased significantly, with 8.1 percent of loans at least 30

Referrals have always been one of the most powerful, trust-based methods for driving sales. But even though their value is well known, most salespeople are given little more than vague advice, usually just “ask for them.” What’s often missing i

Expired registration tags are more than just a minor inconvenience; they’re a widespread issue affecting nearly 17 million vehicles across the U.S. according to new CARFAX data. This staggering figure highlights a concerning trend, and the conseque

AI promises a smarter, more connected future for automotive marketing. Imagine campaigns that anticipate customer needs, virtual assistants that deepen engagement, and insights that finally unify online and offline behavior. Yet, there’s a stubborn