Madison, Ind. (Jan. 14, 2015) – Dealers will find the structural repair equipment they need to properly repair collision damage on modern vehicles in the Chief Automotive Technologies and Elektron booth #2419S at the NADA Expo Jan. 23-25 in San Francisco.

“Over the last year, we’ve developed several new products that can help collision repair technicians return vehicles built with high-strength steels, exotic metals, aluminum and proprietary manufacturing processes to OEM specifications,” says Bob Holland, director of collision in North and South America for Chief parent company Vehicle Service Group (VSG). “These products are essential for repairing the vehicles of today and those planned for the future. At the NADA Expo, we will work with dealers to identify the collision repair equipment they need to keep up.”

New Elektron products at the NADA Expo include the MULTISPOT^™ MI-100control T inverter spot welder with TrueAutoMode^™, the collision repair industry’s first fully automatic spot welding system. TrueAutoMode automates the welding process to provide perfect, OEM-approved spot welds every time. It automatically detects material composition and thickness, interference factors, resistance, and which electrodes and arms are in use, so the technician just has to position the welding gun.

Chief will demonstrate the out-of-level measuring capabilities of its LaserLock^™ Live Mapping^™ system at the NADA Expo using a vehicle raised on a two-post lift. LaserLock, the latest evolution in computerized collision repair measuring, simultaneously measures more reference points than any other system and can be used in out-of-level situations for fast setup. LaserLock’s ability to measure vehicles on a two-post lift frees up the frame rack to be dedicated exclusively for repairs, which increases productivity and generates more profits for the dealership.

Several other Chief tools built to aid in the repair of today’s vehicles will be showcased in the booth, including the new Structural Holding Package for frame racks. The Structural Holding Package includes more than 50 components that can be combined in a variety of ways to secure a vehicle during repair. This ensures the vehicle does not shift out of place during the sectioning of aluminum panels, and helps to better distribute pressure when pulling steel frames.

Chief and Elektron will be offering several show specials — stop by the booth to learn more. NADA Expo attendees can also see Chief and Elektron products and talk with company representatives in the FCA USA LLC (#3019N) and General Motors LLC (#3903N) booths on the trade show floor.

To learn more about collision repair equipment from Chief and Elektron, visit NADA Expo booth #2419S, go online towww.chiefautomotive.com or call (800) 445-9262. Chief is also active on Twitter, twitter.com/ChiefAutomotive and Facebook, www.facebook.com/ChiefAutomotive. For video, visit our Vimeo channel, http://vimeo.com/groups/chief.

About Chief Automotive Technologies
Chief Automotive Technologies, a Vehicle Service Group (VSG) brand, is one of the world’s largest manufacturers of high-quality collision repair products and services, including frame-pulling equipment, vehicle-anchoring systems, measuring systems, and vehicle frame specifications. Chief is also a leading provider of comprehensive training on structural analysis, measuring, collision theory and design based repair.

VSG comprises nine major collision repair and vehicle lifting brands: Chief Automotive Technologies, Elektron, Rotary Lift^®, Forward^® Lift, Direct-Lift^®, Hanmecson^®, Revolution^® Lift, Blitz^® and nogra^®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing facilities on three continents. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.

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