GM gets creative to spur recall repairs, from wusa9.
After the effort that General Motors went through to quickly produce replacement ignition switches for millions of cars under recall, their hasty manufacture may turn out to be the easy part.
The harder part seems to be luring owners into dealerships to get their cars fixed.
Though GM says it met its October target of having replacement parts ready for the 1.96 million recalled cars believed still to be on U.S. highways, its efforts to bring customers to dealers haven’t been as fruitful. Only 55.7% of owners have had the repairs done as of Nov. 20, leaving 833,633 to be fixed in the U.S, according to GM.
An initial flood of customers trying to get recalled cars repaired has dwindled to a trickle and many customers who made appointments blew them off when it came to getting the switches installed — forcing GM to get creative.
