By Tom Harsha, Chief Product Officer, CallRevu You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to the Communications Fraud Control Association, phone fraud costs companies over $4 billion each year. The majority… Continue reading Are Your Phone Lines Hacker-Proof?
Category: Dealer Management
Influencer Marketing: You Don’t Need an Instagram Model
The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract… Continue reading Influencer Marketing: You Don’t Need an Instagram Model
How Mistakes Are Handled Can Affect Corporate Culture
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Don’t be Generic in Your Video Marketing
Today’s consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many “fish” as possible. That strategy no longer works in today’s modern world of consumer shopping behavior. To truly capture a customer’s attention and win their business, you… Continue reading Don’t be Generic in Your Video Marketing
Making the Most of Customer Reviews
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Omnichannel Service Marketing Yields Better Results
Dealerships aren’t always the first place that vehicle owners think of when it’s time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle. To retain more of their sold… Continue reading Omnichannel Service Marketing Yields Better Results
Connected TV: The Future of Video Advertising
By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their current media strategy. Simply put, CTV is television that connects to the internet. Unlike traditional… Continue reading Connected TV: The Future of Video Advertising
2019 Women’s Car Buying Report: Key Takeaways to Maximize Sales and Service with Female Customers
By Jessica Roberts, Director of CSI and Retention, AutoLoop According to the 2019 Women’s Car Buying Report* by JoinWomenDrivers.com, female buyers account for 45% of new car purchases. In 2018, that translated into 7.74 million new vehicles bought by women. And in addition to those direct sales, other research indicates that women also influence or impact… Continue reading 2019 Women’s Car Buying Report: Key Takeaways to Maximize Sales and Service with Female Customers
4 Tips for Texting Success
Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent. The average person looks at their mobile phone 150 times a day. It’s no wonder more than 90% of texts… Continue reading 4 Tips for Texting Success
3 Danger Signs Your Phones are Letting You Down
by Tom Harsha, Chief Product Officer at CallRevu I often meet with auto dealers of all sizes across the U.S., and what I’ve seen is that very few realize how many opportunities they are missing due to unhealthy phone systems. Various research has shown that calls outpace internet leads by as much as 4:1 due to… Continue reading 3 Danger Signs Your Phones are Letting You Down