Sales & Variable OPS
Automotive Marketing’s AI Future Depends on Getting Data Right
AI promises a smarter, more connected future for automotive marketing. Imagine campaigns that anticipate customer needs, virtual assistants that deepen engagement, and insights that finally unify online and offline behavior. Yet, there’s a stubborn obstacle: the data...
Dealers Invest in Digital Retailing to Boost Profitability and Customer Satisfaction: Cox Automotive
The automotive world is in the middle of a revolution, and it’s happening digitally. 43 percent of dealers now offer customers the ability to complete every step of the car-buying process online, up from just 34 percent in 2022 according to the 2025 Cox Automotive...
Smart Dealerships Are Using These 4 Tactics to Win the Modern Car Buyer
Shoppers used to walk onto your lot and start from zero. Today, they arrive armed with months of research, an online financing application, and a pixel-perfect idea of the SUV they want. They expect you to know all of that the instant they enter a VIN or open a chat...
SUVs Continue to Reign Supreme: Experian Automotive Trends Report
SUVs aren't just popular; they are the backbone of the current U.S. car market. According to the Q1 2025 Experian Automotive Consumer Trends report, SUVs accounted for a staggering 62.8 percent of new, retail vehicle registrations in the past 12 months. The segment...
Chesrown Ford of Sidney, Maverick Toyota, Mercedes-Benz of Collierville: Dealership Deals
Chesrown Automotive Acquires Three Dealerships in Sidney, Ohio Chesrown Automotive has expanded its operations with the acquisition of three Germain Motor Company dealerships in Sidney, Ohio. The transaction, facilitated by Tim Lamb Group Director Chris Infantino,...
Top Website Problems That Are Costing Dealers Sales
A dealership’s website is often customers' first contact point, with 75 percent reporting it significantly influences their decision to visit, according to Cox Automotive. Despite this, many sites fail to meet expectations, diminishing trust and losing sales. This...
L-Charge and Epic Charging Partner to Expand Immediate Access to Off-Grid EV Charging Infrastructure
Menlo Park, CA – L-Charge, the pioneer in off-grid ultra-fast EV charging solutions, and Epic Charging, a leading Charge Point Operator (CPO) software provider, have joined forces to accelerate the rollout of reliable, accessible EV charging where it’s needed most....
Used Vehicle Market is Stable Even Amid Tight Inventory
Used vehicles have become a vital market this year for any buyers looking for affordability. With new vehicle prices still high and import tariffs threatening to make them even higher, consumers are flocking to used cars at an increased rate. While this has helped...
Smarter Verification, Safer Transactions: A Path Forward for Auto Fraud Prevention
With today’s “always connected” digital economy, identity is currency. For the automotive industry — spanning rentals, dealerships, insurance providers, and financing institutions — that currency is increasingly being challenged. The numbers are staggering with U.S....
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