Amazon Autos is live.
Started last week, consumers in 48 U.S. cities were able to browse, order, finance, and schedule pickup of a new Hyundai vehicle from their local participating dealer directly on Amazon. The kickoff comes a year after the online behemoth and the South Korean auto manufacturer announced the partnership.
Amazon Autos offers online automotive shopping from Hyundai dealers across major metropolitan areas nationwide with plans to continue to add more Hyundai dealerships as well as other additional manufacturers and cities in 2025.
What Amazon Brings
According to Fan Jin, global head of Amazon Autos, the partnership with dealers and brands to redesign car shopping to make it it more transparent, convenient, and customer-friendly.
“With Amazon Autos, we’re bringing the simplicity and ease customers expect from Amazon to car shopping, one of their largest purchases, while offering dealers a new channel to connect with a broad audience,” said Jin in a press statement. “We’re excited to have Hyundai as our exclusive launch partner and look forward to welcoming more brands and expanding our selection to customers as the program grows.”
Amazon Autos officials noted shoppers can browse and search for available vehicles at their local dealer by make, model, trim, color, and features; get an instant valuation and trade in their existing vehicle toward the price of the new car; secure financing or pay in full; complete the checkout process online and schedule a pick-up time at the dealership
Working with Dealers
The Seattle-based company is promoting this venture to dealers as a way to streamline the initial browsing and purchasing steps online that ends with the in-person experience.
Steven Suh, general sales manager of South Bay Hyundai Torrance, CA, offered listing their inventory on Amazon is a “game-changer” in connecting with car buyers.
“It allows us to showcase our vehicles to millions of daily shoppers, while setting our pricing upfront,” said Suh. “We can now reach a large local audience with the convenient and transparent experience customers expect when shopping with Amazon. Customers come in excited to pick up their new car and we can build on those customer relationships from there. This experience really positions dealers for success in the modernizing economy.”
U.S. Markets
There are currently 10 Hyundai models featured on Amazon Autos: Palisade, Kona, Elantra, Venue, Sonata, Ioniq 5, Ioniq 6, Santa Cruz, Tucson, and Santa Fe.
The full list of cities in 27 states where Amazon Autos is available:
- Alabama: Birmingham
- Arizona: Phoenix
- California: Los Angeles, San Diego, San Francisco
- Colorado: Denver
- Connecticut: Hartford
- Florida: Ft. Myers/Naples, Jacksonville, Miami, Orlando, W. Palm Beach, Tampa
- Georgia: Atlanta
- Illinois: Champaign/Springfield, Chicago
- Indiana: Indianapolis
- Maryland: Baltimore
- Massachusetts: Boston, Springfield
- Minnesota: Minneapolis-St. Paul
- Missouri: St. Louis
- New York: New York City
- North Carolina: Charlotte, Raleigh-Durham
- Ohio: Cincinnati, Cleveland, Columbus
- Oregon: Portland
- Pennsylvania: Harrisburg-Lancaster-Lebanon-York, Philadelphia, Pittsburgh
- Rhode Island: Providence
- South Carolina: Columbia
- Tennessee: Nashville
- Texas: Austin, Beaumont-Port Arthur, Dallas, El Paso, Houston, San Antonio
- Utah: Salt Lake City
- Virginia: Harrisonburg
- Washington D.C.
- Washington: Seattle
- Wisconsin: Fond Du Lac, Milwaukee, Sheboygan
“It’s still early for us and we welcome customer and dealer feedback as we continue to add new functionality, expand to additional brands, and iterate on the customer experience,” said Jin.
