Speaking session illustrates how the battle for the OBDII port is heating up
Norcross, Ga. August 4, 2016 – Shawn Inks, Mobile Performance Driver at EasyCare, will be presenting at the Digital Dealer 21 Conference & Expo educational session on Aug. 9, addressing one of the most critical challenges that dealerships are currently facing: Telephone, insurance and various other multi-million dollar corporations are competing to place OBDII devices into the 262 million vehicles on U.S. roads today, with the intent to capture the owners loyalty and to market all aspects of the automotive experience, especially service, to them OUTSIDE of the dealership.
“Dealers really need to recognize this major shift across the industry and take action,” said Inks. “Securing the OBDII port in their customers’ vehicles isn’t just important – it’s absolutely vital for maintaining service retention and customer loyalty in today’s market and keeping their customers engaged thru the ownership cycle.”
The speaking session, titled “Win the War for Your Customer’s Attention: Owning the OBDII Port Will Help Your Dealership Create Lifelong Customers,” will take place on Aug. 9 from 10:30 a.m. to 11:20 a.m. in room #115.
Digital Dealer 21 Conference & Expo, which is taking place in Las Vegas from August 8-10, is the leading digital automotive platform that showcases the latest tactics in dealer sales, marketing and online strategies from the industry’s most progressive thought leaders. To register for DD21, visit https://www.staging-digitaldealer.kinsta.cloud.
If you aren’t attending Digital Dealer 21, visit this link to sign up for Shawn’s upcoming webinar hosted by Dealer Magazine on September 13, 2016 to learn more about how you can “Win the War for Your Customer’s Attention”.
About EasyCare®
EasyCare’s mission is to help dealers succeed at every customer touch point by creating passionate employees and customers for dealerships. Whether it’s protecting the dealerships’ customers on their behalf or helping deliver the ultimate driving experience, EasyCare is fully engaged. Since 1984, the company has provided leading-edge benefits that have helped over 2,000 franchised dealers nationwide deliver an outstanding ownership experience to over 7 million customers. EasyCare provides the only F&I benefits that are a “MOTOR TREND Recommended Best Buy”, in addition to a full suite of training programs, management development processes and proprietary software. For more information, please visit easycare.com.
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