Innovate or die. In today’s highly competitive market where modern-day dealers continue to face compressing margins, innovate or die is more relevant than ever, but how can you innovate at your dealership? Here are 5 areas where your dealership can both innovate and differentiate themselves from other dealers.
Virtual Reality: What is the one thing that online shoppers cannot do with their Internet car shopping experience? They cannot test drive a vehicle. What if you could allow the shopper to virtually test drive the vehicle from the comfort of their couch? The technology is now there to allow that, while not requiring a virtual reality headset.
Augmented Reality: How can dealers improve the showroom experience, especially with the waiting time involved while the sales rep meets with the sales manager to desk a deal? Instead of making your customer wait, why not use an augmented reality solution to engage them while building additional value in your dealership. Augmented reality solutions are now available that do not require an app, and are more simple to use than in times past.
Efficiency: Do you have more leads than you can handle properly? Especially in this time where it is difficult to staff your dealership? Have you considered some hybrid solutions to include using an outside call center to handle some of this lead load while having them directly set appointments and sending them into your CRM? Bringing efficiency into your dealership equates to bringing more prospects into your dealership.
Auto Subscription: The dealer that can bring affordable and flexible mobility solutions to consumers in the future will win. Does auto subscription fit that bill? And if so, is it something the dealership should manage and offer directly? Or should they use one of the OEM programs?
24 Hour Service: Fleet is the future. Mark my words. And fleet vehicles have high mileage and need more maintenance. In addition, every hour those cars are off the road is money lost to the owner. If your dealer can provide 24-hour service, you will dominate in the fleet arena while better leveraging your current assets to make more money.
Join Kevin Frye to learn more about these 5 cutting edge tactics at in his session at Digital Dealer 26 in Orlando on Tuesday, April 9th at 10:05 AM, and take these invaluable ideas back to your dealership to be successful in 2019 and further!
