Let’s face it, Google has spoiled us rotten. Seventy-four percent of us gets frustrated when a site doesn’t address our needs.

The second an inquisitive thought pops up, we are heads down, typing into a search bar as fast as we can. The good news, technology always has our back. As quickly as problems pop, solutions are not far behind.

Companies are now able to customize their websites to specifically fit each unique user. That means companies can better provide unique answers and more importantly solutions to every customer.

Jim Yu recently wrote an article for Search Engine Watch titled “Knowing Your Customers: The Art of Real-Time Personalization.” This article details the transformation from the one size fits all information model, to a scenario in which companies can customize the user experience. This feature is a huge benefit to companies, as it creates a scenario where people are more likely to spend longer periods of time on a site. When customers spend more time on a site, they increase the site’s click-through rates.

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