INDIANAPOLIS, IN – iTapMenu has announced the launch of a next generation F&I menu application, with plans to go live on January 16, 2012.  iTapMenu replaces the antiquated, “paper” menu selling process with a web-based solution, featuring a dynamic and interactive iPad® presentation.  This sales presentation tool draws the customer into the decision-making process and offers a variety of industry exclusive features that will enable the F&I manager the opportunity to produce significantly increased sales results.  Most importantly, iTapMenu maintains the attention and the focus of the customer at a critical “selling moment.”

“Customers don’t react positively when they are presented a piece of paper filled with text and columns of bland information.  I saw an opportunity with the emergence of tablet computing.  iTapMenu places the F&I selling process directly in the hands of current technology, and offers incredible flexibility and customization you obviously can’t produce using a piece of paper,” said iTapMenu co-founder, Shawn McCool.

iTapMenu offers a number of exclusive features to the F&I industry.  Utilizing the iPad®, products can be moved in and out of options, terms and rates can be adjusted on the fly, the down payment can be increased, and products can be discounted.  The customer signs the accept/decline form right on the iPad® to complete the transaction and insure compliance.  Also, to assist the F&I manager sell features and benefits, iTapMenu provides short informational videos about each product, as well as statistical and other visual information that builds a compelling case for the customer to purchase more products.  And, real-time reporting is built into the software and DMS integration is available.

iTapMenu LLC was formed in January, 2011, and is dedicated to providing high quality F&I solutions to the automotive industry through innovation and creativity, superior customer service, and responsiveness to the market.

For more information, visit www.iTapMenu.com.