Ask consumers to tell you their thoughts about automobile dealership service departments and, chances are, you’ll hear that, apart from warranty or recall work, many consumers believe that getting a vehicle serviced at a dealership will be more expensive and/or less convenient than going to an express service chain or an independent repair shop. You can disagree until you’re blue in the face, but flatly rejecting consumers’ negative perceptions about dealership service departments as wrong does little to dispel these commonly held beliefs. What are some actionable ideas for using a variety of online channels and touch points to tackle these misconceptions head on and establish your dealership and service staff as trusted authorities for customers’ service needs? Kristen Judd is sharing her expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Ideas for branding the service experience at your dealership.
2. How to use online channels, such as your website, email and social media sites, to share valuable service information and expertise with consumers and build credibility and trust with consumers in the process.
3. How to handle online criticism of your dealership’s Service Department in a way that can turn a negative into a positive.
4. How these efforts have the added advantage of helping your dealership’s service department to be found online by prospective service customers.
Kristen Judd is the president and one of the co-founders of 3 Birds Marketing, a hybrid interactive marketing technology company and a marketing agency. 3 Birds provides its automobile dealer clients with content and data driven integrated marketing solutions. 3 Birds is enjoying rapid growth and delivering strong results for leading edge dealer groups nationwide.
Prior to starting 3 Birds, Judd spent 15 years working as a criminal defense and civil rights attorney in California. She was one of the original members of the law office of Bustamante, Gilg, Rahn, Judd, Schultz and Meier in San Francisco.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Kristen Judd — Consumer Perception is your Reality: How to use online channels to overcome consumers’ negative perceptions of dealership service departments.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
