St. Petersburg, Florida – Priority One Financial Services, Inc., the recreational industry’s oldest and largest F&I outsourcing provider, will commemorate its 25th anniversary in business by celebrating and honoring their dealer partners.
In 1987, entrepreneur, Lisa Gladstone, founded Priority One by creating a concept that provides finance and insurance (F&I) services for marine dealers to retail finance their customers. In 2007 Priority One was acquired by Forest River, Inc., a Berkshire Hathaway company, and added other recreational dealers to their network. Through the years, Priority One has grown from one to 50 employees and provides F&I managed services for hundreds of recreational dealers nationwide.
To thank their loyal dealers, Priority One will be holding a contest throughout the year. The dealer that sends the 25th funded deal every month will receive a prize. Prizes range from an Apple iPad II to a Keurig Commercial Coffee Brewer to 32 inch LCD TV.
“As we strive to excel in our industry, we greatly appreciate the trust and confidence our dealers extend to us, and we wanted to show them how much we value their partnership and encourage them to celebrate with us all year long,” said Heather Mariscal, president of Priority One.
About Priority One Financial Services
Priority One has been serving the marine and RV industry since 1987. Acquired in 2007 by Forest River, Inc. a Berkshire Hathaway company, Priority One serves as the F&I managed services provider for hundreds of dealers nationwide. For more information, visit www.P1FS.com.
