When Carvana comes out with an ad campaign such as, “That Didn’t Suck,” people should probably take note. Especially dealers and ad agencies. The ad touts that the car buying process doesn’t have to suck. It’s a branded message that is sure to resonate with consumers.

Most would agree that consumers’ needs and interests are changing. One thing people are expecting more of is C-O-N-V-I-E-N-C-E. We see this wherever we look. From online shopping with Amazon, ride sharing, and having food orders and groceries delivered.

There is little to any argument that the car buying process isn’t wrought with friction. So, if you want to appeal to consumers’ changing demands, why not improve the car buying process?

This is precisely what investors and entrepreneurs are thinking.

Improve the Car Buying Process in Your Messaging

Now, improving the car buying process is a tall order. But we have to start somewhere. And part of that process is in the messaging. Carvana understands this. Can Carvana provide a car buying process that doesn’t suck, profitably? That’s another story. But they can say they do.

In a recent conversation with Paul J Daly from the Dealers Compressed Podcast, he and I talk about the significance of the Carvana ad. We also talk about why dealers should be looking to ads like this for ideas. As opposed to your local cable company, or ad agency providing the outdated boilerplate and message.

As Paul states in the video, “Why are dealers listening to local network television stations for advice on what type of videos you should shoot…that they will produce for free or at a low cost…if you spend a bunch of money with us.”

Video and Podcast

Enjoy the video preview. It was recorded in July 2018 on our Live Weekly Broadcast – AutoConverse ON AIR. To listen to the complete conversation, look for the episode titled, Auto Retail Branding and Advertising with the Kid from Philly on the AutoConverse Podcast.