The term disruption is increasingly being applied in conversations about what lies ahead for automotive. From buying cars online to autonomous driving features and subscribing to vehicles, players and pundits are referring to these things as “disruptive.” But are they really, or is the term being overused and misused?

In this video, which features a recent conversation with Bill Playford and DJ Snyder on our live weekly broadcast, we discuss the idea that dealers, and auto retail as a whole, must adapt to consumers’ changing needs and preferences, and not be overly concerned with the idea of disruption.

The conversation begins with me and Bill recapping a previous conversation about attributing sales with a new metric being introduced by Experian Automotive called the HVU – High Value User. We also briefly talk about the fact that digital advertising spend in 2017 for auto retail officially surpassed all other forms of advertising combined, and whether or not this is a reflection on its effectiveness.

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Share Your Thoughts

How would you define disruption in Auto Retail, and do you agree or disagree that adoption is more important than disruption?

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