Jenn Herman provides customer insight on the experience available in the used department. Re-working your sales team to be less pushy and more professional is an obvious tactic that improves customer relations, and can be employed in social media as well as on the lot. Unifying the atmosphere with perks, minimal advertising, and low pressure sales tactics will allow your used department to make more waves and impress more customers, developing regulars and improving word-of-mouth return buyers who post online as well as recommend to live friends.

Read the full story on Jenn’s Trends>>