Sales services and technology company Strolid released its first product for auto dealers, the Strolid Portal, yesterday.
Based on the upcoming IETF Internet Standard for Virtualized Conversations (vCons), company officials stressed the portal responsibly handles sensitive data, which is critical for ensuring regulatory compliance when using AI. Available to all Strolid Sales and Service BDC customers, the Strolid Portal allows dealers to listen to customers at scale.
Strolid Founder and CEO Vin Micciche noted using actual customer conversations, the Strolid Portal enables deep operational insights into the entirety of dealerships, revealing improvement opportunities.
Providing Insights to Dealers
“Dealers told us they need to understand what their customers are saying and what their staff members are doing in response,” said Micciche in a press statement announcing the product’s release. “Unlocking conversations reveals customer thoughts, wants, and needs that businesses don’t know—but should.”
Founded in 2014, Strolid is focused on unlocking customer conversations to increase sales. For auto dealers, the company engages car buyers by providing a non-automated, human solution that provides a strong customer experience and builds solid relationships.
The solution for customer engagement works across every communications channel, AI platform, CRM system, and language for every department. Strolid’s automotive BDC handles over 150,000 dealer voice conversations, emails, chats, and texts monthly.
Extension of vCons
To ensure the safe and responsible handling of conversations, Strolid invented vCons to provide a formal data standard for conversations. vCons simultaneously provide machine learning systems with the critical, valuable information they are starving for with the framework to protect customers’ digital rights when AI processes conversations.
Strolid CTO Thomas McCarthy-Howe said the portal allows auto dealers listen at scale.
“Using a distributed, full-text search engine, Strolid Search searches conversations for any term, including what each person said in the conversation and the conversations’ metadata,” said McCarthy-Howe. “Dealers can search for information, including customer, dealer, and agent names and phone numbers.”
More Offerings to Follow
Strolid officials said a dealer can find out who is interested in a particular vehicle by searching the vehicle’s stock number to get a summary of and listen to the call recording as well as instantly review all related communications in a concise transcript.
“Dealers often rely on their marketing teams, management teams, and KPIs to understand their customers, but only from afar,” noted Micciche
Strolid plans on releasing additional vCon-based applications to Strolid dealers throughout the second half of this year.
“Dealers need to know what is happening in their dealerships, and the Strolid Portal provides them with this capability,” stated Micciche. “The Strolid Portal makes Strolid BDC critical and irreplaceable to our dealers because vCon-driven insights and data from the Strolid Portal will help Strolid BDC dealers increase their productivity to sell more cars.”
