10 tips for creating an engaging holiday email campaign, according to iMediaConnection.
There’s no doubt about it, holiday email volume is on the rise. Last year, online retailers sent an average of 210 emails during the holiday season – 19% more than in 2011 – and an average of 5.3 emails in the five days between Thanksgiving and Cyber Monday alone. Competition in the inbox is tough, so you have to have a sound holiday email marketing strategy in place to make sure your subscribers notice and engage with your messages throughout the busy season.
Here are 10 tips that have delivered in seasons past…
