In-store kiosks put F&I right in front of customers, from Automotive News.
Michael Fastman believes in the power of putting finance and insurance products at customers’ fingertips.
So he is buying kiosks for BMW of Silver Spring, in Silver Spring, Md., where he is general manager, and BMW of Catonsville, in Baltimore, where he is in charge of operations. The kiosks will make videos, price information and other details about products such as extended service contracts, prepaid maintenance plans and wheel-and-tire protection available to customers when they visit.
Fastman believes the units, dubbed Digital Hubs by creator GoMoto, will help the dealerships sell more F&I products and create a customer database for future marketing programs.
But just as important, the units bridge the gap between the information-rich online shopping experience and the paper-shuffling that takes place in typical brick-and mortar dealerships, said Todd Marcelle, CEO and co-founder of GoMoto.
