How important is it to hire and train the right people while building a sales team that can convert opportunities created by marketing into actual sales results? Organizational development is more important than ever before…with many dealers losing staff while cutting costs during the depths of the recession, those that are growing their business need effective strategies, tools and tactics for attracting, screening and hiring the best Internet sales professionals with the greatest chance of achieving their own personal success, as well as sales productivity for the dealership. What are some of the training tools, as well as the materials and processes that the most successful dealers in America have been using for years, and are being used today as a means of increasing success in the hiring process? Ralph Paglia is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to set up online automotive sales professional screening for your dealership(s).
2. How to use “gaming” simulations to attract and recruit the best sales talent.
3. How to evaluate which sales candidates are worth the time to interview.
4. How to create a job description that attracts the best Internet sales professionals.
Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now vice president of Digital at Tier 10 Marketing. He is also the founder and editor-in-chief of America’s leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking amongst marketing professionals working in the car business. Paglia has presented critically acclaimed workshops at each of the 10 previous Digital Dealer Conferences.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Ralph Paglia — How to Recruit, Screen, Hire and Train Internet Sales Professionals for the Best and Greatest Likelihood of Success and Retention: How important is it to hire and train the right people while building a sales team that can convert opportunities created by marketing into actual sales results?
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
