NIAGARA Falls, NY – October 12, 2017 – Wheel’s Automotive Dealer Supplies, Inc. announced today that the National Independent Automobile Dealers Association had selected it as the exclusive supplier of point-of-sale merchandising, collateral, and printing services for the NIADA Certified Pre-Owned Vehicles Program. Materials are available in English or Spanish.
Wheel’s Automotive is an industry leader combining all elements of a successful national CPO program into one phone call or click of a button. Wheel’s also services 19 OEM and other provider CPO programs.
This NIADA CPO program includes Wheel’s unique print-on-demand and direct-from-manufacturer convenience to furnish NIADA member dealers with the exact customized CPO marketing materials desired. Print-on-demand means highly customized printed items delivered practically overnight, in most cases, to support dealers’ CPO sales and marketing efforts.
“Our Wheel’s Automotive partnership delivers to our CPO program an esteemed leader in the CPO merchandising market, with over 17 OEM CPO program relationships and 9,000 auto dealership clients,” notes Scott Lilja, SVP Member Services, NIADA.
“Wheels Automotive represents best-in-class promotional tools and marketing resources to our CPO program dealerships. This allows our member dealers to more effectively compete in this marketplace with new-car franchise stores, and enhances their ability to differentiate their digital and physical lot inventory, driving increased inventory turn, gross margin, and customer loyalty,” Lilja says.
“Independent dealers are a vital part of the automotive retail industry,” notes Renee Perri, vice president, Wheel’s Corporate Division.
“Servicing the transportation needs of a wide variety of consumers and using the proper signage and marketing materials can help independent dealers merchandise and market CPO inventory with more authority and appeal,” she says.
To view Wheel’s line of distinct used car and CPO-focused showroom and lot merchandising and marketing products, visit www.wheels.com. Contact Renee Perri, Vice President of Corporate Division at 1-800-465-8831, Ext. 105.
