Dealers Learn the Benefits of Using Soft-Pull Credit Solutions
Cincinnati, OH – October 31, 2018. Tarry Shebesta, CEO of truPayments, LLC, draws a strong audience for his session on Soft-Pull Credit Solutions that recently took place at the Ohio Independent Automobile Dealers Association’s annual Conference and Expo.
Shebesta’s session on “Soft-Pull Credit Solutions, What’s It All About and How Should I Use It” Specifically addressed:
· What is a Soft-Pull Credit Bureau?
· Soft-Pull Credit Types
· How and when to use them
· Compliance obligations
Soft Pull, Prescreen, Pre-Qualification, Pre-Approval – these terms are gaining popularity in discussions at dealerships across the country. What do they all mean? What’s the difference between them? Where are they utilized in your dealership sales process? Where could you use them to gain a competitive advantage? What are your compliance obligations? Many vendors offer these solutions today but not all are created equal.
Ashley Starr, an OIADA dealer member, said she decided to attend the OIADA event because of this particular session to learn more about how to engage full spectrum credit tiered shoppers through her website and to provide a better buying experience for her customers.
Members who missed the event can reach out to Tarry directly to ask questions about any of the session topics.
Tarry Shebesta was selected to address the OIADA conference because of his in-depth knowledge and experience with online vehicle financing and digital marketing/retailing. Shebesta’s finance company was the first, in partnership with Trans Union, to use a full credit bureau file under a soft-pull code.
Soft-Pull credit bureaus are used to power digital marketing and retailing solutions like DriveItNow® and tru® Shop-by-PaymentTM.
“My goal is to help dealers understand the differences in the different soft-pull credit solutions that are available in the marketplace,” says Tarry Shebesta, CEO of truPayments, LLC. “Because of the legal compliance around the usage of soft-pull credit bureaus, it’s important for dealers to understand where and how to use them.”
Organizations and industry conferences like the OIADA appreciate the unbiased and educational aspect the session brings to members. Shebesta works directly with the credit bureaus and third-party bureau resellers, like 700Credit, and can provide an impartial assessment of the soft-pull credit landscape in the marketplace.
To have Tarry speak at your next event, or industry conference, please contact him at Tarry@truPayments.com.
About Tarry Shebesta
Tarry Shebesta is a dynamic entrepreneur, launching a digital car buying service from a second bedroom into a successful, pioneering, and constantly innovative force in the automotive industry. Founder and CEO of truPayments, LLC, Tarry is a pioneering leader of digital marketing and retailing solutions for the automotive industry. He’s an automobile financing and leasing subject matter expert and media consultant on live TV shows, including CNBC, FOX Business, and Bloomberg TV. Tarry is a current board member of the National Vehicle Leasing Association and has presented at numerous automotive and financial industry conferences. More information is available at truPayments.com
