October 13, 2017 – Participating Jaguar dealers see year-over-year increases from dealer video campaigns UnityWorks, the industry leader in micro-targeted video campaigns for automotive dealers, today announced it has been named as a Certified Digital Advertising Provider for Jaguar and Land Rover. UnityWorks will provide turnkey video campaigns featuring model-specific creative to build brand awareness and generate consumer demand for Jaguar and Land Rover models. Earlier this year, UnityWorks created and implemented video pre-roll campaigns for 70 Jaguar dealers featuring the 2017 Jaguar F-TYPE model that delivered exceptional campaign performance. Participating Jaguar dealers saw a significant year-over-year increase in showroom visits and dealership leads.
The video conquest campaigns were comprised of a series of 30-second skippable video ads served across hundreds of major websites within a 25-mile radius of each dealership. Interested shoppers were taken via “one-click” to a customized Jaguar Video Showcase that included rich model video content of the F-TYPE model and the entire Jaguar line-up with links to dealer inventory. UnityWorks delivered the campaigns in partnership with Shift Digital, the digital partner company that oversees Tier 3 certified advertising providers for Jaguar and Land Rover.
“We are pleased to partner with UnityWorks to bring a new robust suite of digital video campaign solutions to the Jaguar and Land Rover dealers,” said Alex Hines, JLR program manager for Shift Digital. “We believe that online video campaigns are key to creating demand and directly influencing both model and dealership search activity,” added Hines.
“We are thrilled to become a certified digital advertising partner for Jaguar and Land Rover and are very eager to work with the dealers of these two iconic luxury brands,” stated Tim Copacia, executive vice president of UnityWorks. “We are looking forward to supporting the dealers with a consistent digital video strategy that continues to drive consumer action and retail sales.” Video continues to dominate the advertising space in the automotive industry. According to Google, for buyers who used video as a shopping resource, 96 percent watched a video of the brand they eventually bought, and 46 percent of auto buyers visited a dealership after viewing an auto video. Google projects that 80 percent of all online traffic will be video consumption by 2018.
