Negotiation is one of the most critical moments in the car-buying process. It’s where concerns are addressed, trust is built, and value is clarified. A recent CDK Global survey found that most buyers want the opportunity to negotiate the price or t
Streaming has overtaken traditional broadcast and cable as the primary way people watch TV. On average, viewers now spend about 17 hours a week on streaming platforms. This shift extends well beyond younger audiences. In fact, around 70% of Americans
Negotiation is one of the most critical moments in the car-buying process. It’s where concerns are addressed, trust is built, and value is clarified. A recent CDK Global survey found that most buyers want the opportunity to negotiate the price or t
Vehicle repossessions rose to 1.73 million in 2024—the highest level since the 2008 financial crisis and a 16 percent increase from the previous year. Auto loan delinquencies have also increased significantly, with 8.1 percent of loans at least 30
Referrals have always been one of the most powerful, trust-based methods for driving sales. But even though their value is well known, most salespeople are given little more than vague advice, usually just “ask for them.” What’s often missing i
Expired registration tags are more than just a minor inconvenience; they’re a widespread issue affecting nearly 17 million vehicles across the U.S. according to new CARFAX data. This staggering figure highlights a concerning trend, and the conseque
AI promises a smarter, more connected future for automotive marketing. Imagine campaigns that anticipate customer needs, virtual assistants that deepen engagement, and insights that finally unify online and offline behavior. Yet, there’s a stubborn
The automotive world is in the middle of a revolution, and it’s happening digitally. 43 percent of dealers now offer customers the ability to complete every step of the car-buying process online, up from just 34 percent in 2022 according to the 202