The automotive industry is really starting to come around to the idea that they must have chat on their websites. It has moved from being a luxury to becoming a requirement due to the increased use of mobile and the trend towards real-time communication.

Now, the debate has been shifting to an old question: manged or self-serve? There are advantages and disadvantages to each that we’ve discovered and we’d love to hear from the DrivingSales community about their opiinon.

As we covered on a recent blog post, the reasons for managed are plentiful:

• 24/7 Coverage
• Professional, Consistent Responses
• Experience of Managing Chat Constantly
• Proven Scripts Over Off-The-Cuff Replies

Click below to read the full article: