Supply of Used & CPO Cars — How It Relates to Incentives, from Auto Remarketing.
In discussing potential automaker incentive spending amid forecasted slower new-car sales growth in 2015, AutoTrader.com senior analyst Michelle Krebs — who said this year will be a “true test of the discipline in the auto industry” — added this “twist” involving the used-car market.
“Not only are new-car sales not going to increase at the rates that we’ve seen, but we’re also going to see a surge in used cars and specifically, certified pre-owned vehicles, come on to the market,” Krebs said during a conference call with the media on Monday.
“And one of the things that I’m going to be watching carefully is who does a good job of either moving people who are buying used cars into new cars, and who’s going to keep people in their fold of certified pre-owned cars,” she added. “We call it the ‘defending the castle’ kind of thinking.
