Does Negotiating Cost Dealers Too Much?, from Wards Auto.
Although people often say they disdain negotiating, the reality is they readily partake in it, often initiating it.
Surveys indicate most car buyers dislike dealership price negotiations, but Gary May isn’t so sure that’s the case.
“A lot of customers still like to negotiate,” says May, who works with dealers as president of Interactive Marketing and Consulting.
Although people often say they disdain the long-standing practice, the reality is they readily partake in it, often initiating it. A takeaway on human nature: Just because you say you don’t like doing something, doesn’t mean you won’t do it.
Hard-bargaining shoppers jump right in. “Some people like to grind dealers,” May says at a recent DrivingSales automotive conference.
