Sales & Variable OPS
A Dealer’s Guide to Connected TV and Streaming
After four tough years, the automotive market is finally finding a better balance between demand and supply. At first, the COVID-19 pandemic had dealerships pulling back on marketing, unsure of what the future would hold. Then came the supply chain hiccups and rising...
Your Video MPI Playbook: Build Trust & Drive Revenue with Service Videos that Convert Webinar Set for Today
At 2:30 p.m. today, Covideo’s Margaret Henney and Shift Awake Group’s Jacqueline Jasionowski will host a webinar titled “Your Video MPI Playbook: Build Trust & Drive Revenue with Service Videos that Convert" at staging-digitaldealer.kinsta.cloud. In today’s...
Corwin Automotive, Atlantic Coast Automotive, Earnhardt Chevrolet, Dilawri: Dealership Roundup
Corwin Automotive Busy Second Dealership in Colorado Springs Corwin Automotive Group has purchased another Colorado Springs dealership. The Fargo, N.D.-based dealership group has acquired Groove Honda, according to Pinnacle Mergers and Acquisitions, which advised on...
Click. Buy. Drive. The Hybrid Car Buying Experience Customers Want in 2025
Consumers are calling the shots when it comes to buying cars, and they’re choosing options that put control and the freedom to explore, compare, and finance vehicles in their hands. Remote car buying gives them exactly that freedom— all from the comfort of home. For...
Leading Chinese Auto Finance Provider Transitions to NETSOL’s Transcend Finance Platform as Part of Multimillion-Dollar Agreement
NETSOL Technologies, Inc. the global leader in delivering state-of-the-art solutions for the asset finance and leasing industry, has announced that a renowned provider of automotive financial services across China and longstanding partner of the Company has gone live...
Unlocking the Power of Video for Auto Dealers: Adapting to Generational Differences in the Automotive Shopping Journey
In today’s digital-first world, video content has transformed how consumers research, evaluate and purchase vehicles. Auto dealers and automotive brands who embrace video marketing can effectively engage potential buyers and convert leads into sales. However, many...
SDVerse Launches B2B Automotive Software Marketplace, an Industry First for Software-Defined Vehicles
SD Verse, a B2B marketplace for buyers and sellers of automotive software, recently announced the first-ever automotive software marketplace is now live and open to the automotive industry for use. Designed to meet the evolving needs of the automotive industry,...
Jasionowski, Henney to Host Video MPI Playbook Webinar Nov. 14
On Nov. 14 at 2:30 p.m., staging-digitaldealer.kinsta.cloud will host a webinar titled “Your Video MPI Playbook: Build Trust & Drive Revenue with Service Videos that Convert,” hosted by Covideo’s Margaret Henney and Shift Awake Group’s Jacqueline Jasionowski. In...
The Best Test Drive Videos for Car Shoppers
One of the best ways to engage active car shoppers is through test drive videos that replicate the in-person experience. Providing virtual test drives allows dealerships to meet the needs of two types of shoppers: those who want a comprehensive look and feel of the...
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