Sales & Variable OPS
Cox’s Study Reveals Most Dealers Still Experience Data Challenges
Auto dealers are swimming in data. But for many, it’s a wave they can not catch. At least that is the takeaway from Cox Automotive’s 2024 Power of Data study as dealers reported they are struggle to extract actionable insights from the data they know can be a powerful...
Demystifying the Myths: The Realities of Vehicle Markdowns in the Auto Industry
The practice of markdowns has long been a cornerstone of retail strategy across various industries, and the auto sector is no exception. Historically, the manufacturer’s suggested retail price (MSRP) has been a constant part of a vehicle’s pricing, and an important...
EMG’s Brett Hall Will Discuss Streaming Advertising at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Brett Hall, VP of Sales and Marketing for EMG, will host a session titled How to Tame the Wild West of Streaming Advertising. With streaming advertising is in its infancy...
Impel Announces Executive Leadership Additions
Impel is adding to its executive leadership team in its goal to position the company for continued long-term expansion. These hires and new positions comes after Impel, which specializes in AI sales and marketing automation for the automotive industry, recently...
You’ve Mastered Inventory Videos: What’s Next?
Mastering the art of creating compelling inventory videos should always be the first focus for dealerships, as these videos are the meat and potatoes of your marketing and merchandising efforts. Effective inventory videos showcase your vehicles in the best light,...
Join Leadbox’s Ian Cruickshank’s AI Session at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Ian S. Cruickshank, President and CEO of Leadbox, will present the session Get Home in Time for Dinner: AI Tools for YOUR Success. In the fast-paced world where every second...
2024 Kerrigan Advisors OEM Survey Results
A recent survey by Kerrigan Advisors found an upbeat view of the auto retail industry in the coming years in regards to the franchise system, dealer profitability and electric vehicle (EV) sales. Overall takeaways include OEM executives have a largely positive outlook...
Horne’s April Simmons, Dealer eProcess’s Eliana Raggio to Host Session at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Horne Auto Group’s April Simmons and Dealer eProcess’s Eliana Raggio will lead a session titled Stop with the Fluffy Duffy Crap and Rev Up Your Website Conversions. In this...
Survey: Large Majority of Drivers OK with Anti-Speeding Tech in Vehicles
Drivers are open to prompts to make them safer drivers, according to a recent survey from the Insurance Institute for Highway Safety (IIHS). The report published earlier this year found more than 60 percent of drivers would find it acceptable if their vehicle provided...
Join us for Digital Dealer Las Vegas 2021