Sales & Variable OPS
Effectv Extends Audience Addressable to Enable Regional and Local Market Advertisers to Deliver Household Targeted Campaigns
NEW YORK — Effectv, the sales division of Comcast Advertising, recently announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in addition to national brands, tap into the power of addressable advertising to...
Keating Auto Group, Lithia, Mosaic Auto Group, Manheim: Dealership Sales Roundup
Keating Auto Group Buys Houston Dealership from Ken Garff Automotive Group Ken Garff Automotive Group, the third largest private dealership group in the U.S., sold its Northwest Chrysler Dodge Jeep Ram dealership to Texas-based Keating Auto Group. The sale was...
UPDATE: Hackers Reportedly Demand Millions from CDK Global After Cyber Attack
Updated 10:30 A.M. June 22: CDK Global is reportedly negotiating with Eastern European hackers who forced the company to shut down services to auto dealers across the U.S. According to Bloomberg's report, CDK intends to pay the ransom—reportedly costing tens of...
Empowering Sales Teams in Car Dealerships with Training and Technology
The sales team is the cornerstone of a dealership's success, driving revenue and shaping customer experiences. According to a study by NCM Associates and the Pareto Principle, 20 percent of sales reps generate 80 percent of sales, underscoring the critical importance...
Full Tank Auto Camp: Fueling the Future of the Auto Industry
What do you get when you cross a group of high school students with cameras, lights, and action? We're about to find out! I am excited to announce that the next Fixed Ops Roundtable Pop-Up event will be held at Northwood University in Midland, Michigan, June 26th from...
Recap of EV, Pre-Owned Car Market for May
Following in the steps of the new-vehicle market, electric vehicle (EV) and pre-owned cars saw increased sales for the month of May. The average transaction price (ATP) paid for an electric vehicle in May was $56,648, which is 2.6 percent higher than in April. EV ATPs...
Volie Integrates with ActivEngage to Enrich Auto Dealership Communication Strategies
FORT MYERS, Fla., June 17, 2024 – Volie, the leading provider of automotive BDC software, has created a seamless integration with ActivEngage, the largest exclusively automotive chat and text communication platform in the world. These two industry-leading companies...
Peopleware is an Often-Neglected Aspect of Dealership Cybercrime Prevention
As helpful and convenient as software-based cybercrime prevention is for a car dealership, it is not sufficiently comprehensive that you should feel comfortably protected by it alone. A dealer's compliance needs are best served when software and peopleware—physical...
The Ultimate AI Hackathon at #DDCE2024
As we start to gear up for the 2024 Digital Dealer Conference & Expo, one of the most anticipated sessions is an interactive workshop centered around artificial intelligence (AI). Get ready to ignite your creativity and flex your strategic muscles at The Ultimate...
Join us for Digital Dealer Las Vegas 2021