8 Proven Strategies to Reduce Costs & Increase Profitability
There is a renewed interest in effective cost reduction strategies across the country. Dealerships are not only interested…
Dealer Management June 5The latest In: Dealer News
Is Attribution Just a “BuzzWord” or the Holy Grail?
I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many…
Dealer Management May 31
In Marketing, Make Sure You Partner with the Best
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that…
Dealer Management May 30
Facebook Journeys: What Makes Customer Journey Data Valuable?
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which…
Dealer/GM News May 21
Automotive Dealerships and GDPR Regulations
The General Data Protection Regulation (“GDPR”) is a regulation in EU law on data protection and privacy for…
Dealer Management May 16
Why Single Attribution is a Fool’s Errand
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool’s errand in this video…
Dealer Management May 16
Resolving Dealer Mysteries Requires a New Standard
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything…
Dealer Management May 11
A Dealer’s Guide to Information Security
Auto dealerships are often under the misconception that they are too small to be targeted in a data…
Dealer Management April 26
Could Your Dealership Be Held for Ransom? Five Defensive Measures to Implement Right Now
Another tax season, another rash of scammers trying to separate people and businesses from their hard-earned money. While…
Dealer Management April 25
4 Steps to Advertising that Converts
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job…
Dealer Management April 23