Maximize Your Leads to Significantly Improve Conversions
Dealers and automotive agencies are constantly on the search for the best leads. But many of these leads…
Dealer/GM News March 21The latest In: Dealer News
Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Welcome back to my three-part series on how to implement Big Data to find the unique data hook…
Dealer Management March 10
How You Receive and Utilize Data In This Marketplace Determines Your Success.
Recently, I asked several dealers this question and you can ask yourself; “What percentage of data accuracy do…
Dealer Management March 9
Hitting the Target for Paid Search
Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there…
Dealer/GM News March 6
There’s a War Going On: Is Your Digital Marketing in Danger?
In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is…
Dealer Management February 27
Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions
As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers…
Dealer/GM News February 20
Calculated Metrics in Google Analytics
Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian…
Dealer/GM News February 16
THE AUTOMOTIVE PARADIGM SHIFT: Is It Time for Science to Take the Wheel?
In baseball, one slight alteration in the way a hitter approaches the ball can be the difference between…
Dealer/GM News February 1
If It Looks Like a Bot, and Smells Like a Bot…
Many of us have heard about, or experienced robot (bot) traffic on websites. There are many forms of…
Dealer/GM News January 31
Sweet Expectations
Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget…
Dealer Management January 28