Agencies Using the Wrong Metrics for Paid Search
I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working…
Dealer Management January 26The latest In: Dealer News
When Knowing What You Don’t Know Slays the Marketing Dragon
A massive amount of data is now available on every potential car buyer, with a multitude of ways…
Dealer/GM News January 26
Buck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback,…
Dealer/GM News January 11
The 2018 Big Data Landscape: You Can’t Run & You Can’t Hide
Every New Year is accompanied by a revitalized, fresh new wave of energy. It’s exciting to hit that…
Dealer Management January 8
Defending Your Dealership: Tools to Prevent Cyberattack and Fraud
Cyberattacks have increased at an alarming rate. According to the FBI’s Internet Crime Complaint Center, victims of email…
Dealer Management January 2
What Dealers Don’t Know About Their “Best” Salespeople
As it turns out, what you don’t know about your salespeople can hurt you. I am not sure…
Dealer Management December 15
Consider Accounting Office Consolidation at Your Multi-Store Dealership Group
As dealerships continue to expand, the logistical and operational complexities of handling processes such as accounts payable, accounts…
Dealer Management December 14
Are Your Vendors Using Multi-Touch Attribution? Probably Not!
Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying…
Dealer/GM News December 14
Your 2018 Budget: Volume and Gross Budgeting for Sales
How is your budget shaping up for 2018? Having fun yet? This is the second part in a…
Dealer Management December 13
Stop Limiting Your Doc Report
Dashboard Dealership Enterprises CEO Josh Blick explains a better way for dealers to review their doc reports.
Dealer Management December 7