Dissecting Your Website’s Anatomy
Understanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you…
Dealer/GM News October 10The latest In: Dealer News
Your DMS and Recalls
Last year was a record year for recalls; over 50 million vehicles had recalls with over 900 different…
Dealer Management October 5
Managing People & Processes for a Stronger ROI
When I ask most dealers to tell me about their Customer Relationship Management (CRM) initiative strategy they instantly…
Dealer Management October 5
Challenging Myths: Auto Dealership Lead Performance Reports
Research for my upcoming book “Who Sold It?” included asking Marketing Managers and General Managers how they evaluate…
Dealer Management October 3
It’s 9 AM. Do You Know What Your Net Cash Is?
Net cash balance is one of the best indicators of how healthy your store is. If your net…
Dealer Management September 29
It’s Time to Address the 10,000-Ton Elephant in the Room
Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid…
Dealer/GM News September 28
4 Things You Need to Know About the New Google Dealer Playbook
Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” –…
Dealer/GM News September 22
The Importance of Acting on Data in the Wake of Irma and Harvey
The recent devastation caused by Hurricane Harvey and Hurricane Irma is horrifying in terms of lives lost, lives…
Dealer/GM News September 22
Do You Have the Power to Know What You’re Losing?
The number of automotive reports dealership managers receive in a typical month drastically differs from the number of…
Dealer/GM News September 11
Traffic Attribution vs Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 2: Sales Attribution In part 1 of this series, I discussed Web Traffic Attribution, how that works…
Dealer/GM News September 11