Solving the Disconnect: Your Dealership’s Many Systems and Teams
There has been a lot written about the “car buyer’s journey,” the path that a shopper takes in…
Dealer/GM News September 8The latest In: Dealer News
How Car Sellers Can Use Free Data from Their Store’s Website to Make More Money
When it comes to finding ways to make more money, Good Car People understand the power of utilizing…
Dealer/GM News September 1
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution…
Dealer/GM News August 31
What You Don’t Know CAN Hurt You
For decades dealers have been searching for an effective way to understand and quantify whether their large marketing…
Dealer/GM News August 24
The Uncut Story Your CRM Can’t Tell You: You Can’t Win Without Knowing What You’re Losing
It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the…
Dealer/GM News August 16
Multi-Touch Attribution: Considering the Whole Customer Journey
Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has…
Dealer/GM News August 8
Database – Gold Mines or Bottomless Pits?
I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for…
Dealer/GM News August 7
Cyber Resilience for Retail Dealers: Going Beyond Security to a New Level of Readiness
In recent years, the term “cyber resilience” has become common in discussions about cybersecurity, risk management, and breach…
Dealer/GM News August 7
If Your Data Is in Danger, So Is Your Business: Take Steps Today to Protect Your Most Valuable Asset
Your dealership has likely spent millions of dollars and hundreds of hours building your database and related systems.…
Dealer/GM News August 7
The Engine of Opportunity: Data Analytics and the Automotive Revolution
“Big Data”—and the rapidly evolving tools and technologies we use to gather, manage and analyze that data—continues to…
Dealer/GM News August 7