Attribution: Do Auto Dealers Really Know What’s Happening?
We asked dealers how they are adapting to new marketing measurement tools. Things have changed considerably with the…
Dealer/GM News August 4The latest In: Dealer News
Boost Your Bottom Line with Digital Personalization
Personal touch has always been a hallmark of dealership customer service. Building relationships and establishing connections to foster…
Dealer/GM News August 3
DATA DRIVES DOLLARS: Google Analytics Is Your Key to Finding Serious Shoppers
You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital,…
Dealer/GM News August 3
How to Leverage AI and Machine Learning to Affect Your Dealership’s Bottom Line
Even if you’re not a tech aficionado, chances are artificial intelligence, best known as AI, is already part…
Dealer/GM News August 2
Winning Means Knowing What You’re Losing
1. Use Data That Tells a Complete Story The only way to know exactly where you stand in…
Dealer/GM News August 2
How to Accurately Measure and Track your Customer’s Full Journey
Creating an Attribution Infrastructure I’ve talked a lot in the past about the importance of using a multi-touch…
Dealer/GM News July 28
Has the Promise of Big Data Finally Been Fulfilled?
Big data has been a big topic in automotive for a long time now. At this point, I…
Dealer/GM News July 27
Don’t Let Digital Data Trump the Human Touch
Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be…
Dealer/GM News July 18
Why Actionable Data is Better Than Big Data
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely…
Marketing Strategies July 5
Dear Paid Search, the Party Is Over
Dealers have leveraged paid search for years – and some spend significant budgets on it. However, whether they…
Marketing Strategies April 10