Seven Important Video Marketing Statistics
While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where…
Marketing Strategies March 16The latest In: Dealer News
Shrink Those Per-Vehicle Ad Costs and Grow Your Profits Now!
The math is simple: less money spent to accomplish the same task will result in greater profit. Yet,…
Digital Dealer Conference March 8
Equity Mining… “The Million Dollar Secret”
In every sales meeting, the main topic on the agenda is how to raise the bar and sell…
Digital Dealer Conference March 8
The Black Hole That Is Your Marketing Data
Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing –…
Digital Dealer March 7
How Big Data Predictive Analytics Are Changing the Game
Everywhere we look these days, we hear about Big Data. I was watching Monday Night Football and saw…
Dealer/GM News March 3
Dirty Data – The $3.1 Trillion Black Hole
Dealerships have an epidemic on their hands, one that’s growing out of control and killing their profits. It’s…
Dealer/GM News March 3
Who’s Your Data?
Your data is your customers! Your data is the key to your store’s profit, which makes managing data…
Digital Dealer Conference March 3
Are You Getting Fooled by Today’s Digital Solutions?
There are a multitude of digital solutions available today for dealers to choose from with their marketing efforts.…
Digital Dealer Conference February 28
Using Data to Unlock the Secrets of the Automotive Market
The auto industry continues to thrive with annual new car and light truck sales breaking unit barriers every…
Digital Dealer Conference February 28
Is Google Analytics Your #1 Competitor?
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to…
Digital Dealer February 28