Using Big Data to Gain More Market Share
How much time a day do you spend cruising the Internet on your computer and mobile devices? Two…
Digital Dealer September 15The latest In: Dealer News
It’s Your Data: Manage and Control its Access on Your Terms
It can be said that it’s a new day for dealerships in the industry. “Big data” has paved…
Digital Dealer August 11
Your Website Could Be Killing You! News at 10!
In a world where 2-3% lead conversion from a website is the high average, what the %$^# happens…
Digital Dealer August 2
Can You Handle the Truth about Automotive’s Toughest Issues?
As a long time attendee of the Digital Dealer conferences, I have found that dealers on the front…
Digital Dealer Conference July 25
5 Secrets To Getting Subscribers To Forward Your Emails
Social sharing gets a lot of attention — in large part, because it’s relatively easy to measure —…
Marketing Strategies July 15
Service Worth Sharing is the Future of Your Dealership
As the automotive industry continues to evolve and look toward the future, it is clear that service departments…
Fixed Operations News July 15
Jump Off the VDP Bandwagon and Meet Your Highest-Value Visitors
Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for…
Digital Dealer July 15
Boost Your Sales Revenue by Converting Service Customers
Customers are the lifeblood of a dealership, both on the lot and in the service lane. But the…
Fixed Operations News July 15
The Up-Tick of the Click: Putting the Rise of Cost Per Click into Perspective
It’s not surprising that digital media, as a percentage of total media consumption, officially surpassed TV in 2013.…
Digital Dealer July 15
Try Again
Two of the most important words in our language are “try again”. If you consider every major accomplishment…
Fixed Operations News July 14