Increase Your Marketing ROI with 3rd Party Data
Most marketers think of third-party data as something to be used in conquest marketing. While it’s true that…
Dealer Management June 20The latest In: Dealer News
What to Look for When Choosing a Dealer Management System Part 1
Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will…
Dealer Management June 20
Measuring Success on Facebook
Many dealers may have seen the recent Automotive News article on Facebook’s new “Automotive Playbook for Dealers.” We…
Dealer Management June 11
Why Your Marketing Goals are All Wrong
Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out,…
Dealer Management June 7
Windows 7 End of Life is Coming
Is your dealership still using the Windows 7 operating system? As of January 2020, Microsoft is discontinuing all…
Dealer Management June 5
Tracking Data to Outpace the Competition
Keeping track of data provides insight on how your dealership is performing, lets you know what you should…
Dealer Management May 29
Is Your Customer Data Safe?
Consumer data privacy concerns are constantly in the news. Growing pressure on lawmakers to do something has resulted…
Dealer Management May 8
How Should a Dealer Expect Their DMS Conversion to Go
DealerBuilt CEO Mike Trasatti explains how dealers should expect a DMS conversion to go in this video…
Dealer Management May 8
The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Picture the following scenario: you check your dealership’s monthly ad performance and notice an increase in clicks on…
Everyone April 30
Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
By Tony Allison, Justin Cerone and Steve Wojcicki These are fast-changing times for auto dealers, as various forms…
General April 30