Power of the Pixel
The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify…
Dealer Management April 30The latest In: Dealer News
The Case for Two Factor Authentication
Data breaches seem to be all over the news as of late. The big social media and website…
Compliance April 29
Are Your Digital Retailing Efforts A-Maze-Ing?
While the components of digital retailing have existed within our industry for some time, digital retailing as a…
Dealer Management April 25
Cut the Cord on Third-Party Data
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as…
Dealer Management April 25
Busting Data Myths About Online Shopping Behavior
By Jessica Stafford, Senior Vice President & General Manager, Autotrader Today’s consumer has clearly spoken. They no longer…
Everyone April 15
First Time vs. Repeat Buyer: the True Path to Profitability
Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying…
Dealer Management April 11
7 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace,…
Dealer Management April 5
Are You Dodging Bullets with Your IT Strategy?
Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another…
Dealer Management April 3
It’s Time to Stop Guessing About Your Marketing ROI
Your dealership’s digital marketing strategy has a lot of moving parts. Paid search, organic content, social media campaigns,…
Everyone March 27
When Analytics Lie
By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for…
Digital Dealer Conference March 27