Redefining Customer Retention
How many times over the past 10 years have you heard the following words/phrases…. customer loyalty, owner loyalty,…
Dealer Management September 18The latest In: Dealer News
Units in Operation: I Have Good News and Bad News…
The decline in new car sales that began in 2008 had a predictable outcome: less late-model vehicles on…
Dealer Management September 10So Ya Wanna Manage Technicians
In my last column in the August 2012 issue of Dealer magazine “So Ya Wanna be a Technician,”…
Dealer Management August 31Gasoline: More Performance, More Economy, More Green!
Consumers are motivated by many factors that influence their automobile-buying decisions: price, prestige, creature comforts and resale value,…
Dealer Management August 13So Ya Wanna be a Technician
Ever heard this one? What’s the difference between a puppy and technician? At 12 weeks the puppy stops…
Dealer Management August 6Drive for Success!
Make it happen where it counts I’ve been taking a hiatus from parts lately and doing a lot…
Fixed Operations News July 27Gimme a Reason to Stay
It’s no secret that service customer retention in new car dealerships is dismal, actually pathetic. Hang around a…
Dealer Management July 27Avoid Customer Attrition: Sell Tires!
Twenty years ago, I was doing some consulting work for a Chrysler dealership in the Midwest. Day one…
Fixed Operations News July 20To Road Test or Two Road Test…That is the Question
A couple weeks ago, I was conducting a heady Service Manager Performance Group, where we discussed good ideas,…
Dealer/GM News June 11Lessons Learned from the Corner Garage
Independent garages are not your enemy, and in many ways, are not even your competitors; fast lubes and…
Dealer Management June 4